01
AI
Build useful intelligence into real workflows.
We shape AI opportunities around defined business needs—helping teams explore automation, intelligent assistance, knowledge access, and more efficient decision support.
Explore AI servicesPart of DYH Group · Since 2006 · 3 branches
AI · SYSTEMS · APPLICATIONS · WEBSITES
Turn complex work into simple, intelligent systems.
Act Simply creates AI solutions, business systems, applications, and websites designed around the way organizations actually work.
Part of DYH Group · 3 branches · Technology practice shaped by experience since 2006
2006
Experience rooted in DYH Group
3
Branches
4
Core technology capabilities
7
Named products and industry solutions
WHAT WE BUILD
One technology partner. Four connected capabilities.
From the first idea to a working digital product, we connect strategy, product thinking, design, engineering, and ongoing improvement.
02
Applications
Create applications people can use with confidence.
We plan and build digital applications around clear user journeys, operational requirements, and a foundation that can evolve with the business.
Explore application development03
Websites
Turn your digital presence into a purposeful experience.
We create responsive websites that communicate clearly, represent the brand, and guide visitors toward the right information and action.
Explore website development04
Systems
Connect people, data, and processes in one working system.
We design business systems that organize workflows, improve visibility, and support the operating model behind the interface.
Explore systems developmentTHE SIMPLY PRODUCT FAMILY
Focused products for essential business operations.
The Simply product family brings key areas of work into clearer, more manageable digital environments. Explore each product and speak with our team about fit, configuration, and availability.
Simply AI
Practical AI capabilities shaped around business tasks, knowledge, and workflows.
Simply ERP
A connected foundation for managing core enterprise operations.
Simply HR
A clearer way to organize people operations and HR workflows.
Simply PM
A focused environment for planning work, following progress, and coordinating delivery.
Simply CRM
A structured view of customer relationships, conversations, and opportunities.
Specialized solutions
WHERE WE BRING EXPERIENCE
Technology shaped around industry reality.
Strong solutions reflect the workflows, language, and operating pressures of the sector they serve.
Shipment and transportation
Move information with the same clarity as every shipment.
Explore technology for shipment coordination, transportation workflows, operational visibility, and connected information.
Featured: Simply Shipment Management
Explore shipment solutionsPharmaceutical solutions
Support complex pharmaceutical operations with structured digital workflows.
Explore systems and digital tools designed around the information, coordination, and operational needs of pharmaceutical businesses.
Featured: Simply Pharma
Explore pharma solutionsE-commerce
Create connected commerce experiences from storefront to operation.
We help shape e-commerce websites, applications, and supporting systems around the needs of the business and its customers.
Explore e-commerce solutionsABOUT ACT SIMPLY
Built on business experience. Focused on what technology can make possible.
Act Simply is part of DYH Group. Our technology practice brings together AI, software, applications, websites, and business systems across three branches, with leadership spanning business, technology, and finance.
Dr. Yazan Hatamleh
Chief Executive Officer (CEO)
Omar Nabulsi
Chief Technology Officer (CTO)
Suhaib Tayym
Chief Financial Officer (CFO)
OUR PROCESS
Clear steps. Visible decisions. A working result.
Every engagement is adapted to the challenge, but the principle stays the same: understand first, define the right path, build with discipline, verify thoroughly, and continue improving.
01
Discover
We begin with the business objective, users, workflows, information, constraints, current tools, and expectations.
02
Define
We turn discovery into a focused definition of what should be built, for whom, in what order, and with which technical considerations.
03
Design
We shape the interface, content, interactions, states, and workflows.
04
Build
Engineering turns the approved direction into a working product.
05
Verify
Verification covers functionality, content, user journeys, responsive behavior, accessibility, performance, security considerations, and launch readiness.
06
Launch & evolve
We prepare the release, confirm responsibilities, monitor the initial experience, and organize the next priorities based on real use and business needs.
INSIDE ACT SIMPLY
The people, places, and moments behind the work.
Explore photographs from our branches, team, workshops, events, products, and project moments.
Team
Team collaboration — Act Simply team members working together. Development placeholder.
Branches
Inside our branch — A view from one of Act Simply's three branches. Development placeholder.
Workshops
Workshop moment — A working session focused on requirements, ideas, and product direction.
Products
Product in progress — A behind-the-scenes view of an Act Simply product or solution. Development placeholder.
TOOLS & FRAMEWORKS
The right technology for the product—not a stack chosen by habit.
We evaluate tools and frameworks against the needs of the solution: user experience, integration, security, maintainability, performance, and future development. Publish only the technologies confirmed by the Act Simply team.
Technology toolkit pending approval
Confirmed tools and frameworks will appear here once supplied by the Act Simply team.
What would you like to simplify?
Tell us about the challenge, product, or process you want to improve. We will route your inquiry to the right Act Simply team.